From Puppets to Pipeline: How Computan Drove $100K+ in Pipeline at INBOUND

Event activations are often measured by leads and pipeline but Computan proved that personality and presence can be just as powerful. At INBOUND 2024, the global development agency showed up with hand puppets, multilingual charisma, and a mission to build real relationships with the HubSpot community.

Here’s how Computan blended playfulness with performance—and walked away with measurable wins, record connections, and a team that left inspired.

THE OPPORTUNITY

As a long-time HubSpot partner, Computan has always seen INBOUND as a convergence of their ideal customers: marketers who need reliable dev support inside the HubSpot ecosystem. For the international team, it was also a rare moment to unite in-person, meet existing clients face-to-face, and elevate team morale. Their goals for INBOUND 2024:

Book 23 appointments
Host 72 meaningful conversations
Surprise and delight attendees
Give their global team the opportunity to come together

And they weren’t about to do it with traditional tactics.

THE ACTIVATION

Computan knew that to stand out, they had to show off their personality and leaned into something a little unexpected: sock puppets and global flair. Here’s how they brought their unique spin to the INBOUND floor:

Sock Puppet Showstoppers: Company mascots Gill Bates and Zark Muckerberg roamed the floor drawing and instant curiosity.

Multilingual Connection: Team members greeted attendees in five languages, creating comfort and connection across cultures.

Booth as a Bridge: Their space became a hub for casual chats, customer catch-ups, and meaningful conversation.

THE IMPACT

Computan’s people-first approach charmed attendees while also delivering real, measurable business results. From booked meetings to pipeline impact, their presence paid off in more ways than one:

Appointments booked: 48 (goal: 23)
Net new revenue: $64.5K
Pipeline generated: $104K
Website traffic increase: +18% (month-over-month)
Meaningful conversations: 89 (goal: 72)
Current customers met in person: 7

INBOUND gave Computan the platform to deepen trust, humanize their brand, and turn in-person interactions into lasting business relationships.

THE VALUE

For Computan, INBOUND is the one event that truly reflects the spirit of modern marketing: people-first, community-driven, and built on genuine connection. It’s not about casting a wide net but about showing up with intention.

After more than 10 years of partnership with HubSpot, Computan sees INBOUND as their most strategic and impactful investment. Not only does it bring their team together, it brings them closer to the customers they serve best: growth-minded marketers hungry for solutions and relationships.

“Partnering with INBOUND for 10 years and being able to connect with the best and brightest marketers makes it the best marketing investment we have ever made.” — Sajeel Qureshi, CEO