Inbound
December 1, 2025The 3 Laws of Go-to-Market Strategy from Clay’s Varun Anand
Everyone’s talking about AI agents and workflow automation, but at INBOUND 2025, Varun Anand, co-founder of Clay, brought the conversation back to what really drives growth: go-to-market strategy.
Only this time, he reframed the fundamentals through a new lens as: The Three Laws of GTM Physics.
What actually powers sustainable, scalable growth in the AI age? Turns out, it’s about adopting a new operating system for how you grow. If you're leading a startup, owning revenue, or shaping B2B strategy, this framework will help you build a growth engine for speed, differentiation, and scale.
Let’s break it down.
Session Recap