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INBOUND Blog

UNBOUND

Announcements

April 6, 2026

INBOUND is Now UNBOUND: Why We’re Evolving the Event

After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. That naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we. Over the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot. This evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it. INBOUND laid the foundation. UNBOUND embraces what growth has become.
Currently showing 2 posts.
  • Sarah Personette, Jim Bankoff, and Barbara Peng at INBOUND 2024

    Inbound

    February 1, 2025

    The Content Game Has Changed: Here's How to Win

    The traditional content playbook needs a serious update. Leading media executives, including Vox Media CEO and Chair Jim Bankoff, Business Insider CEO Barbara Peng, and Puck CEO Sarah Personette gathered on the INBOUND 2024 Main Stage to share insights on content strategies that actually drive results. Spoiler alert: boring content didn't make the cut. But what's driving this shift, and why does it matter now more than ever? The answer lies in how audiences engage with content—a change that's reshaping everything from social media strategies to enterprise marketing.

    Session Recap

    Content Marketing

  • Neil Patel at INBOUND 2024

    Inbound

    January 6, 2025

    Content Is Not King: The New Approach To Content Marketing

    At INBOUND 2024, Neil Patel, digital marketing expert and co-founder of NP Digital, challenged one of the industry's longest standing ideas at INBOUND 2024: Content is no longer king. It's a bold statement, especially since Bill Gates coined the phrase back in 1996. But let's face it: with 4.6 billion pieces of content published every single day, the content game has changed and used to work, isn't as effective today. But, before you delete your blog, hear Patel out. His insights and data are a reminder that there's plenty of opportunity for businesses ready to adapt. Here's how.

    Session Recap

    Content Marketing

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