INBOUND Blog

What happens when you combine cutting-edge health technology with authentic marketing and leadership insights? At INBOUND 2024 Will Ahmed founder of wearable tech company WHOOP, sat down with HubSpot co-founder and chairperson Brian Halligan to unpacked what peak performance means and how it extends far beyond the fitness tracker on your wrist.

If you thought AI was just for writing blog posts and social copy, OpenAI's Head of Strategic Marketing Dane Vahey has news for you. At INBOUND 2024, he challenged marketers to think bigger about AI's role in their day-to-day work, introducing what he calls "AI primitives" — the foundational skills marketers need to thrive in an AI-powered future.

It was a no-holds-barred conversation with Kara Swisher, legendary tech journalist, Recode co-founder, and author of “Burn Book” as she joined Terry Rice on the INBOUND Main Stage for a discussion on everything from tech transparency to the future of innovation. If you’re trying to keep up with the fast-moving tech landscape, here are the top takeaways you need to know—and why they matter.

Imagine a world where every story you tell captivates your audience, builds lasting connections, and maybe even makes an impact. Sounds like magic, right? Well, according to Josh D'Amaro, Chairman of Disney Experiences, that's exactly what great storytelling can do. At INBOUND 2024, D'Amaro pulled back the curtain on how Disney crafts its narratives, delivering actionable insights and valuable lessons for anyone looking to connect with their audience (even Forbes took notice!). And let’s just say it was ✨ magical ✨ .

When Serena Williams steps onto a stage (or tennis court), you know you're in for something extraordinary. At INBOUND 2024, the tennis legend and venture capitalist didn't disappoint. In conversation with tech journalist Kara Swisher, Williams shared insights from her journey from the tennis court to the boardroom, proving that her competitive spirit and drive for excellence translate seamlessly into the world of venture capital.