INBOUND Blog

Search has changed. Have you? Google is no longer just a ranking engine and if you're still optimizing for blue links and waiting for traffic to land on your site, you may already be invisible. At INBOUND 2025, Fire&Spark’s Dale Bertrand challenged marketers to adapt to how AI is changing search behavior or risk being written out of the conversation entirely.

On the Main Stage at INBOUND 2025, Neil Patel, co-founder of NP Digital, came with hard data that challenges where we're all spending our marketing time and energy. His topic: 30 Charts That Will Change the Way You Do Marketing. His message: Most companies are focused on the wrong things and missing real revenue opportunities because of it. If you’re navigating search behaviors, AI-generated content, or performance plateaus, here’s what you need to know from Patel’s session and how to act on it now.

What if the difference between good and great marketing isn't just doing more of the same? At an eye-opening INBOUND 2024 Spotlight session, HubSpot CMO Kipp Bodnar and Asana CMO Shannon Duffy shared invaluable insights on elevating marketing teams from merely good to truly exceptional. Their conversation revealed how emotion, instinct, and embracing change might be the missing ingredients in your marketing strategy.