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UNBOUND

Announcements

April 6, 2026

INBOUND is Now UNBOUND: Why We’re Evolving the Event

After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. That naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we. Over the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot. This evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it. INBOUND laid the foundation. UNBOUND embraces what growth has become.
Currently showing 4 posts.
  • The featured image for this article.

    Inbound

    April 7, 2025

    The Missing Piece in Your Product-Led Growth Strategy? Unified Data.

    What if your best growth strategy isn't a new channel or campaign, but simply connecting the dots you already have? In a special INBOUND 2024 session moderated by Karen Ng, Francois Ajenstat (former CPO of Tableau) and Andy Pitre (HubSpot) shared their thoughts on one of the most pressing challenges for growth-focused companies: how to unify customer data across marketing, sales, and product to drive sustainable revenue growth. They offered practical insights on leveraging unified data and product-led growth strategies that any business can implement—regardless of size or industry. Get the scoop on why it matters for your growth strategy, plus pick up some quick wins on how to implement these takeaways immediately.

    Product-Led Growth

    Session Recap

  • Dharmesh Shah at INBOUND 2024

    Inbound

    February 27, 2025

    The Future of AI Agents and What That Means for You

    The way we work is changing. Fast. And if AI agents weren’t on your radar yet, at this past INBOUND, Dharmesh Shah made sure they are now. HubSpot’s CTO delivered a perspective-shifting vision of how AI agents are fundamentally reshaping how businesses run (and gave a peek into his recent work with agent.ai). What does this shift mean for you? Let’s dive in.

    Session Recap

    AI

  • Dr. David A. Thomas at INBOUND 2024

    Inbound

    February 18, 2025

    How to Grow Your Organization Without Losing its Identity

    How do you transform a legacy organization without losing the magic that made it great in the first place? It's a challenge that trips up even the most seasoned leaders. But when it comes to driving meaningful change, few leaders have the unique perspective of Dr. David A. Thomas, Harvard Business School professor and president of Morehouse College. At INBOUND 2024, Thomas sat down with PBS NewsHour's Geoff Bennett to unpack the balancing act of organizational transformation: how to honor the past while building for the future. Whether you're leading a 157-year-old-institution or scaling a fast-moving startup, his insights are a must-hear for anyone negotiating change with purpose.

    Session Recap

    Office Culture & Community

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