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April 6, 2026

INBOUND is Now UNBOUND: Why We’re Evolving the Event

After fifteen years, HubSpot’s INBOUND event is becoming: UNBOUND. That naturally raises a question. Why change the name at all? Fifteen years is a long time. The world didn't stand still and neither did we. Over the past several years, we've heard two consistent reactions from the practitioners, marketers, and growth leaders who have made INBOUND what it is. First: deep appreciation for what INBOUND established. Second: recognition that the world it was created for has changed across teams, across technology, and across the customer journey. And so has HubSpot. This evolution is our response to that reality. INBOUND is becoming UNBOUND because growth no longer fits within a single framework or function. Today, it covers marketing, sales, service, and operations across the full customer journey in an AI-driven environment. UNBOUND reflects that expanded reality and the mindset required to lead through it. INBOUND laid the foundation. UNBOUND embraces what growth has become.
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    Inbound

    March 31, 2025

    Mastering Social Media Product Launches: Expert Strategies from INBOUND

    How often do you find yourself endlessly scrolling on social media until something truly relevant captures your attention? For leaders, the challenge isn't just getting noticed - it's creating meaningful connections that drive real business results. At INBOUND 2024, social media experts Ramon Berrios, co-founder of Castmagic, and Jacqueline Snyder, founder of The Product Boss, shared insights on how forward-thinking companies can launch products on social media in 2025. They revealed strategies that go beyond vanity metrics to focus on what truly matters: building trust, creating conversion, and driving revenue.

    session recap

    social media marketing

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