Lena Waters

Chief Marketing Officer @ Notion

Lena Waters is the Chief Marketing Officer at Notion, leading marketing strategy with a focus on delivering the brand promise to customers, driving demand for products, and growing revenue. Prior to Notion, Lena built global consumer and B2B teams at high-growth companies like Grammarly, Docusign, Lookout, and Responsys. For over two decades, she has been at the forefront of digital and enterprise marketing, specializing in demand and lifecycle marketing, PLG and growth marketing, brand creative, field and event marketing, and marketing operations and technology.

Speaker Sessions

Featured
How Top CMOs Are Using AI To Build B2B Creativity and Impact
AI is making brand and emotional connection more critical than ever in B2B marketing, not less. Three leading CMOs will share how they’re navigating the balance between AI automation and brand authenticity while establishing marketing as a strategic driver of AI adoption across their organizations. They’ll share real examples of what’s working and what’s not, how to use AI to deepen customer relationships and strengthen brand trust, and tips on showing marketing’s strategic value to the C-suite.

Lena Waters

Speaker Sessions

How Top CMOs Are Using AI To Build B2B Creativity and Impact